The Association is growing and now numbers over 100. Our membership has diversified to include the wide range of businesses that thrive in Jersey. There is a reason for this – members find a positive benefit in belonging to an organisation which promotes growth, sustainability and innovation.
As a marketing tool the Genuine Jersey mark is unique. It not only benefits those individuals or industries involved in the production of goods but it endorses the ‘Jersey’ brand, helping to generate a pride in the quality and value of Genuine Jersey products.
Below you will find the answers to the following questions – if the answer to your question is not listed please contact John.Garton@Jersey.com.
How do I apply to become a member of Genuine Jersey?
How much does it cost?
What benefits do I receive from being a member?
How is the Association regulated?
How is Genuine Jersey promoted?
How is Genuine Jersey funded?
How do I use the Genuine Jersey Mark? (This section for members includes advice on how to use the distinctive Genuine Jersey mark on your packaging, products and promotional literature to ensure the brand integrity is maintained).
How do I apply to become a member of Genuine Jersey Products Association?
If you are interested in becoming a Member please read the Charter and then complete and return the GJPA Membership Application Form 2012 and post it along with your initial membership fee (your cheque will only be banked if your application is accepted) to John Garton, Genuine Jersey Products Association, Liberation Place, St Helier, JE1 1BB. An officer from the Association will arrange to visit you, to view your production method and confirm that your goods meet thge strict criteria.
Applications are considered by the GJPA Management Committee who meet quarterly and will ask applicants to supply a profile of their product(s). Membership will only be granted for products which currently exist. It is the product, not the producer, that is permitted to carry the mark and where a member introduces new products, a separate application must be made although there won’t be any additional charge.
If you have any queries about membership, please contact, John Garton.
How much does it cost?
Membership fees range from £110 per year for an individual up to £1,100 per year for a company depending on the number of employees the applicant has. Subscriptions are renewable every January. Please see GJPA Membership Application Form 2012 for details.
What benefits do I receive from being a member?
Membership enables companies and individuals to:
- use the distinctive Genuine Jersey mark on packaging, products and advertising material.
- access a professional public relations team who gives members PR advice to raise awareness of their businesses and products.
- attend a wide range of events and activities to maximise business opportunities.
- access special discounted rates for advertising promotions and subsidised rates to attend certain events.
Members also receive advice on branding, promotional mechanics, changes to legislation and local market conditions.
Members can benefit by joining the Associations Commercial Combined Insurance Policy offered through and with the support of Islands Insurance. This scheme is for Members with turnover of less than £250k per annum. There are 4 levels of cover:
Level 1. Public & Product Liability cover of £2,500,000 – annual premium £0 (zero) for Members due to the generous support from Islands Insurance.
Level 2. Public & Product Liability cover of £5,000,000 – annual premium £35 for Members.
Level 3. Public & Product Liability cover of £2,500,000 plus stock in trade and business equipment cover of £5,000 – annual premium £60 for Members.
Level 4. Public & Product Liability cover of £5,000,000 plus stock in trade and business equipment cover of £10,000 – annual premium £110 for Members.
Optional cover extensions of Employers’ Liability and Commercial Legal Protection are also available. Members interested in joining this scheme need to complete this form and return it to Islands Insurance. Members will need to opt in each year and will receive their own insurance certificate.
How is the Association regulated?
Membership of the Association is strictly regulated to ensure only those who can prove their products are genuinely Jersey are allowed to join. All applications have to be approved by the Management Committee which goes to great lengths to ensure every product meets the Genuine Jersey criteria before it can display the distinctive mark.
The Management Committee includes member organisations, representatives from various government departments and an independent chairman and vice-chairman.
The committee also includes a trading standards officer who works in conjunction with Genuine Jersey’s CEO. They carry out spot checks on Members to ensure that products continue to comply with the original terms of their licence and carry the correct packaging and labeling.
How is Genuine Jersey promoted?
The Mark is predominantly displayed on a variety of different products and point of sale material. In addition, a growing number of members have chosen to use the mark on their delivery vans which are seen by the public as they travel round the Island bearing the advice: ‘Look for the mark before you buy’.
The Association also employs a professional public relations company which provides the local media with a regular source of stories regarding members, new products and events.
How is Genuine Jersey funded?
In addition to members’ subscriptions, the Association receives a grant from the States of Jersey Economic Development Department. The promotion of the Genuine Jersey brand is in accordance with government strategies which promote sustainability and innovation in the land use and tourism sectors.
